Yeti U is a chance for companies to demonstrate their products and explain/demonstrate in a unique way what it does/how it works. This is our version of For Dummies …. Our character is Mr. S Yeti and his friends. The Yetis/Bigfoots have decided that they have been in hiding long enough and now want to learn about the world, one product at a time. This is light comedic relief, but with an important purpose which is to educate.
Yeti U serves as 1 min interludes between segments, social media canon fodder and a go to archival resource of 'how to’s'.
The content is humorous, unique, thought-provoking and attention-grabbing
The content breaks the intimidation that comes with formality while remaining professional
It delivers brand values in a less serious, more informal manner.